Medical Research & Pharma
Patient Recruitment Campaign
Find the right patients for every trial
8
VAL
7
FIT
7
EASE
7
ODOO
7
GC
3
RISK
7.3
Score
Why This Workflow Matters
The business case for implementing this workflow.
80% of clinical trials fail to meet enrollment timelines, adding $600,000-$8,000,000 per month in delays. Patient recruitment is the #1 reason for trial delays. Creating IRB-compliant recruitment materials requires specialized expertise. Most research sites lack marketing capabilities, relying on flyers in waiting rooms and physician referrals that produce a trickle of candidates.
The Bigger Puzzle
How AI + Odoo creates something greater than the sum of its parts.
AI + Odoo Synergy
Recruitment strategy generated → materials approved via Approvals → landing page published on Website → CRM tracks patient inquiries through screening funnel → Email Marketing nurtures interested patients → Social Media runs compliant ads → screening questionnaire qualifies candidates → qualified leads passed to clinical coordinators → enrollment tracked in Project → recruitment metrics dashboard shows real-time progress toward targets.
Odoo Apps Activated
Website
CRM
Email Marketing
Social Media
Documents
Current Alternatives & Why They Fall Short
The existing solutions and their limitations.
Antidote / Clara Health
Patient recruitment platforms that match patients with clinical trials through online marketplaces and AI matching.
$5,000-$50,000 per study — Performance-based pricing per enrolled patient
Limitations
- Per-patient pricing gets expensive for large trials
- Limited control over messaging and outreach channels
- No integration with site-level operations
- Marketplace model — you compete with other trials for the same patients
Why RebusAI is Better
RebusAI creates YOUR recruitment campaigns with YOUR messaging across YOUR channels, integrated with your CRM for end-to-end funnel management. You own the patient relationship instead of renting it from a marketplace.
Digital Advertising Agencies (Clinical Trial Specialized)
Agencies specializing in clinical trial recruitment through digital advertising campaigns on Facebook, Google, and programmatic networks.
$10,000-$100,000+ per study — Plus media spend
Limitations
- Expensive agency fees on top of media spend
- Agency may not understand your therapeutic area deeply
- IRB compliance responsibility unclear
- No connection to screening or enrollment systems
Why RebusAI is Better
AI generates IRB-compliant recruitment content in-house, manages campaigns through Odoo's marketing tools, and tracks patients from first click through enrollment — without agency fees.
Flyers + Physician Referral
Traditional recruitment: flyers in clinic waiting rooms, ClinicalTrials.gov listing, and asking physicians to refer patients.
Minimal cost — But 80% of trials miss enrollment timelines
Limitations
- Passive approach reaches very few potential participants
- No targeting capability — relies on chance encounters
- No tracking of recruitment funnel
- Physician referrals are inconsistent and slow
- Health literacy mismatches in materials
Why RebusAI is Better
Active, multi-channel recruitment with AI-generated compliant materials, targeted outreach, full funnel tracking, and integration with site operations. Moves recruitment from passive hope to active strategy.
Implementation Approach
How to bring this workflow to life.
Combines marketing workflows with clinical compliance requirements. 3-4 week implementation leveraging Website, CRM, and Email Marketing with IRB-compliance guardrails.
Ready to Build This Workflow?
Turn Patient Recruitment Campaign into a competitive advantage with RebusAI + Odoo.
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